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Branding for non-profit organization: CRED
Project developed during the Visual Communications 03 class @ Pratt Institute's MS Graduate Communications Design program.
CRED (Certifying Responsible Design) is an independent entity promoting the discussion and pursuing the implementation of a formal certification system for Graphic Designers in the United States.
CRED’s mission is the preservation and growth of Graphic/Communications Design as a responsible and engaging profession, that does not view aesthetics as the final end, but seeks to develop projects with a profound commitment to the planet and society as a whole.Branding, Graphic Design, Web Design2012 -
Concept, text and photography for a typography-oriented magazine developed during theTypographics course in the MS Communications Design program at Pratt Institute with Prof. Tony DiSpigna.
Pica magazine is a conversation with the world of typography and graphic design. It presents, critiques, discusses and showcases the current state of typography-oriented design work and encourages excellence and responsibility within the design profession.
Pica speaks to anyone who is passionate about communication, typography and social design. Designers who embrace technology, but acknowledge that design thinking and concept development are still the key to solving any communication problem, will feel right at home reading pica.Art Direction, Editorial Design, Photography2012 -
Identity project for the Visual Communications 02 class in the Graduate Communications Design program at Pratt Institute NYC. The Guggenheim's mission was re-organized. With a focus on promoting the location, culture and civilization of each specific city and country within their ample worldwide breadth.Branding, Creative Direction, Graphic Design2011 -
A complete identity system was developed based on my chosen city form the book “Invisible Cities” by Italo Calvino. This was a semester long project for the Typography 02 class in the Graduate Communications Design program at Pratt Institute.Branding, Typography, Print Design2011 -
Typographic compositions and book design based on the city of Andria from the book “Invisible Cities” y Italo Calvino. Project developed in the Typography 02 class in the Graduate Communications Design program at Pratt Institute.Graphic Design, Typography, Print Design2011 -
This invitation/flyer project was developed as part of the PrePress course in the Graduate Communications Design program at Pratt Institute. The class was directed towards learning to setup, prepare and apply image alterations, manipulations and printing techniques that met a professional standard.
Spot color enhancements, duotones, creative duotones, quadtones, PMS colors and other techniques were part of the learning and experimentations process. This was an open-ended project were I chose my topic, wrote all the copy, shot the photography, designed and produced the final invitation/flyer.
Joost Hochuli is a book designer and typographer I have admired for some years. He was the perfect “client” for this imaginary event. The concept was faithful to Hochuli's Swiss heritage and visual style through all his work. All logos used, remain property of the individual entities and were only used as part of this student project.
Sketching, as always, played a vital role in developing a concept before even turning on the computer.Graphic Design, Print Design, Photography2012 -
This was my submission for the Word poster competition, during the 2012 Typography Day, held at the Indian Institute of Technology (IIT Bombay).
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As technology keeps evolving there exists a need to appreciate the wonders of a hand-made design approach.
The availability of computer software has created generations who perceive design as mere computer skills and looks. This is my response to the potential of a more involved approach. Where the intended message directs
the medium and the look of the design. The word served as guidance during the conceptual phase.
Helping communicate a word meaning ”signal wave stored as physical texture” by choosing a manual direction. The word is constructed using audio cassette tape. By utilizing a tangible material, the word acquired a randomness that enhanced the message. There are a range of design possibilities, where a non-digital approach can best serve the communication process. Instead of forcing digital effects into our work, a physical approach can make our intent more clear, uncluttered and universal.Typography, Photography, Graphic Design2012 -
The book includes a series of typographic experiments created during my first semester of Graduate Communications Design at Pratt Institute in NYC. All compositions were developed throughout the semester and unified in this final printed book.Print Design, Typography, Graphic Design2011 -
This project was developed as part of the PrePress course in the Graduate Communications Design program at Pratt Institute. The class was directed towards learning to setup, prepare and apply image alterations, manipulations and printing techniques that met a professional standard.
Spot color enhancements, duotones, creative duotones, quadtones, PMS colors and other techniques were part of the learning and experimentations process. This was an open-ended project were I chose my topic, wrote all the copy, shot the photography, designed and produced the final booklet. Sketching, as always, played a vital role in developing a concept before even turning on the computer.
It was a nice way to get my bass out of the bag and give it the well-deserved 15 seconds of fame.Graphic Design, Print Design, Photography2012 -
Research, writing and design for book article on the work of Swiss designer and typographer Adrian Frutiger. Project developed during the Typography 01 class in the Graduate Communications Design program at Pratt Institute.Editorial Design, Art Direction, Print Design2011 -
A series of posters based on the book “Art and Visual Perception” by Rudolf Arnheim. Developed during the Visual Perception class in the Graduate Communications Design program at Pratt Institute.Graphic Design, Print Design, Creative Direction2011 -
Art direction and design for “Sobre el Ring” boxing magazine.Art Direction, Creative Direction, Editorial Design2011 -
Re-design, grid, typeface and color system for “La Voz de MIDA,” the food industry magazine from Puerto Rico.Editorial Design, Print Design, Art Direction2011 -
Re-design, layout and print collateral for Gcity magazine.Editorial Design, Art Direction, Print Design2011 -
Creative and Art direction for various album designs and promotional media.Music, Retouching, Creative Direction2011 -
Identity, signage and print design for The IN House boutique store.Branding, Creative Direction, Graphic Design2011 -
Web and print work for Auralis, a sustainable clothing designer based in Puerto Rico and Brooklyn NYC.Creative Direction, Print Design, Web Design2011 -
Project based on the hypothetical question of how to gather support for each student's home city for an Olympic push as a candidate city for 2020.Branding, Graphic Design, Art Direction2011 -
Identity, signage, web and print work for Guitars Boutique music store.Branding, Graphic Design, Print Design2011 -
Selected color corrected and retouched images for use in publications, album designs and promotional artwork.Editorial Design, Print Design, Retouching2011
